The International Finance Centre was completed and became operational in the year 2003. However, it is still the epicenter of all talks related to international business and investment. It has become one of the landmarks of the Hong King Islands that are known worldwide.It is situated in the midst of a jungle of skyscrapers that have dominated every corner of the island. It seems to command a sense of respect from all those tall buildings. It is one of the most gruesome battle sites in the recent history of international corporations. At the time of writing this, the International Finance Centre is the 8th tallest office building in the entire world. It is often compared to the former World Trade Center in New York. It is a symbol of strength and potential of the new and emerging Asian markets.The tallest building in Hong Kong, it also has an international symbol of prestige for companies that have their offices in it. It stands out from the crowd and is one of the most recognized modern structures in entire Asia, outside the continent. To the modern world, the International Finance Centre is what the Great Wall used to be to China, a few centuries ago.The IFC is divided into two main buildings. They are called Tower One and Tower Two. Tower One is known for its signature shopping mall, while the other for its 88 storey’s.Tower One was completed and started prior to the second one going operational. It has around 40 floors and is no less magnificent than its taller counterpart. It is divided into 4 zones, and is built up on a total area of approximately 800,000 square feet. More than 5,000 people can occupy the building at an instance.The International Finance Centre was developed under a joint venture of Sun Hung Kai Properties and MTR Corporation. The IFC was created with the aim of exhibiting the financial prowess of Asia to the rest of the world. It is strategically placed; very close to the airport, to make it better accessible for international business tycoons.Tower Two of the IFC is as appealing as it is magnificent. It is the tallest feature of the complex and was designed by the world renowned architect Cesar Pelli. It was completed only in 2003; years after Tower One became operational. It has 88 floors, as the number 88 is considered to be very lucky in Chinese mythology.However, it is interesting to note that Tower Two does not have exactly 88 floors. This is due to some other superstitions in the local culture. A number of floors have been omitted while numbering. This is because many numbers, such as 14 and 24 are considered taboo, because they sound very much like some expressions related to death.The Tower Two of the International Finance Centre is known for its excellent and modern telecommunications facilities. A number of floors have been reserved for the use of the Hong Kong Monetary Authority. The floors of the building are designed in such an amazing manner that the columns are not visible at all. This tower is designed to accommodate three times more people than its counterpart. Together, both the towers can accommodate 20,000 people at one go.
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How Advanced Advertising Through Digital Television Is Helping Broadcasters Towards Greater Revenue
Advertisement revenue has long been the life blood of independent broadcasting companies. However, advances in television technology, most specifically the arrival of interactive television, has meant the number of ways in which broadcasters can generate advertising revenue has increased, giving birth to advanced advertising methods. It has also meant that television, as a mode of advertisement, has been rejuvenated.Interactive television has been the most important development in broadcasting, but it has meant a greater range of advertising methods. Advertising has evolved thanks to the evolution of technology, with content targeted advertising, for example, now allowing advertisers to reach only those who are truly in the market.And, while ad insertion techniques allowed mass advertising to relevant audiences, such as products to local markets rather than a national spread, the development of dynamic ad insertion has brought further possibility through flexibility in advertisement broadcasting.Advanced technology has meant that advertising has become advanced also, with interactive capabilities on digital transmissions allowing viewers to choose, not only the programmes they want to watch, but also the advertisements to view. This freedom of choice arrived initially when the ability to skip advertisements was introduced, a feature that effectively replaced the desire to leave the room during ad breaks. This lack of love for the television advert has long been known by the industry, as has the knowledge that the effectiveness of a television ad was low.Returns on an investment in a traditional television advertisement campaign are low because the message is sent to everyone watching, a large proportion of which are simply not in the market. For example, if 2 million people are watching the Monday night film, only a tiny percentage of those are likely to be thinking about buying a new car. And, of that number, only a small percentage would be in the market to by a Lexus car. Therefore, Lexus can expect a low return on their television ad.However, thanks to targeted advertising on digital television services it is now possible for only those interested in a Lexus to choose to view the advertisement. Of course, the advertisement itself must still be created for a considerable cost, but the chances of a better return are significantly increased. This is because the ad is targeted at specific viewers, with viewers of a programme on the history of the motor car likely to be watched by people who have an interest in motor cars.By targeting this programme, there is a greater likelihood that viewers will be interested in buying a new car with advanced features, perhaps even a Lexus. Now, instead of a tiny percentage of 2 million viewers, a significant percentage of 2,000 viewers who have chosen to look at the advertisement will actually purchase or, at least, consider and enquire about purchasing the car.Ad insertion brings the advantage a step further, with viewers able to delve into further information through the digital capabilities of the set top box. Windows of information can be brought up, providing details on sales promotions in certain areas or regions, specifics of the particular Lexus shown in the advertisement, or even the full range of Lexus cars and their prices.In essence, the viewer can access a complete brochure through the digital platform. It is also possible for viewers to look at what other car manufacturers have to offer, with advertisements associated with the core topic the priority.Of course, the dynamic element of this advertising method means that there is an near endless list of advertisers for broadcasters to sell ad space to. The sense of ad space has changed from time to server presence, so instead of three car ads using up 90 seconds of broadcast time, seven times as many can be available to access at any time by viewers.With the benefits of advanced advertising clear to see, advertisers are quick to turn to the capabilities that interactive television is providing. But the advances in digital interactive television have created even more advertising opportunity.Not only has content targeted advertising meant that the rate of return on advertisements has been greatly improved, but the arrival of dynamic ad insertion now means that more companies can take advantage of programming relating to their own products. This, in turn, means the potential for an increase in advertisement revenue for broadcasters is there.
Business Loans for People With Bad Credit
When you’re planning to start or expand a business, one of the important requisites for it to happen is to have enough funding to finance the needs of your business. This will include financing materials and equipments, salary for your employees and even advertising purposes.To be able to get the need amount of cash to fuel their business plans, businessmen often get a business loan. This can help jump-start their business from the drawing board to the real thing. A loan can provide you with your needed cash for you to start and operate your business. However, taking a loan from the bank and other lending firms will often require you to present your credit ratings. When this happens, people having bad credit history often find it hard, if not impossible to get an approval.Although you may not have a great credit rating, you still have a chance of getting a business loan to get the cash that you need. This is by getting a bad credit business loan. This loan can allow you to have the money you need for your business without your credit rating being scrutinized. This is mostly offered by lending companies that you can find online. Through it, you can transform your dreams into a reality.What are the types of loans that you can get with a bad credit loan?There are two choices that you can have when trying to choose a loan type that is most suited for you. You can either get an unsecured loan or a secured one. Each can present different advantages and disadvantages.Unsecured business loans are ones that does not require you to have collateral. This type of loan is more risky in the part of the lender. That is why it may not be easy to get an approval for this kind of loan. For lenders that offers unsecured bad credit business loans, being employed can be a big plus when trying to apply for one.However, even if collateral is not needed and you don’t face the risk of losing anything, there are still a few setbacks when applying for this loan. If you do get an approval, you will often need to face higher interest rates, because of the nature of the loan. Aside from that, the amount of money you can have with this kind of loan is lesser than what you can get with a secured business loan.If you opt to get a secured business loan, you may easily get an approval even with bad credit. There are several lenders that offers bad credit secured business loans online. A secured loan requires that you put up your property as collateral. This allows the lender to have a fall back, in case you fail to make the necessary payments for your debt.Although you are the one taking the risks with this kind of loan, it allows you to enjoy many benefits which can be beneficial for your business. Since lenders are secured that they can recover their losses even if you default your payment, you are able to enjoy much lower interest rates and is able to get a larger amount. You will also be given a better loan deal with a secured business loan.Other than that, if you’re confident that you can make payments on time, then the risks that you are facing with a secured business loan is quite small.